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Moving Beyond 3D: Virtually Validating Product Development through Digital Prototyping

Autodesk Manufacturing Senior VP, Buzz Kross, presented an overview of Autodesk’s 3D strategy and direction. He pointed out how the company’s Digital Prototyping initiative, introduced over two years ago, represents the core of applications and technology that will enable product designers and engineers to move beyond 3D. Kross points out how relying on 3D alone for product development limits innovation and prevents accumulation of digital knowledge needed to ensure product quality and get them to market faster.

Brenda Discher, VP for Industry Marketing, expanded on the “3D is not enough” theme by pointing to industry areas such as media and entertainment; and architecture, engineering, and construction (AEC); where Autodesk technology provides advanced simulation and virtual technologies that enable digital prototyping. In the entertainment industry, where Autodesk is an industry leader, movie producers use Autodesk technology to enable dramatic simulated visual effects and virtual reality. In manufacturing and AEC, both focus areas for Autodesk Digital Prototyping technology, the company’s solutions enable photorealistic rendering of products, factories, and plants, as well as for architecture and building construction. Discher pointed out that Autodesk, the leader in 2D architectural drawing design, is leading its customers in this area to 3D and building information modeling (BIM) systems.

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